By Gary Burns

ISBN-10: 1405192054

ISBN-13: 9781405192057

A significant other to pop culture is a landmark survey of up to date examine in pop culture stories that gives a finished and interesting creation to the field.

  • Includes over dozen essays protecting the spectrum of pop culture reviews from foodstuff to folklore and from television to technology
  • Features contributions from verified and up-and-coming students from a variety of disciplines
  • Offers an in depth background of the research of renowned culture
  • Balances new views at the politics of tradition with in-depth research of subject matters on the vanguard of pop culture studies

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Sample text

It should not be surprising, then, that works from antiquity acquire an aura of greatness when they are studied like scripture. This is not to say that the classical canon should be ignored, but to suggest that the traditional penchant for texts h­allowed by age springs, at least to some degree, from the history of scriptural study. In other words, because academics prefer to study literature over popular texts, they have (perhaps inadvertently) isolated themselves in the literal ivory towers of p­alaces and monasteries.

In The American Dream in Vietnamese, Nhi Lieu examines how shopping malls, beauty pageants, television programs, and Internet and digital media c­reations play a central role in fashioning identities and identifications for people of Vietnamese ancestry in the United States. People who share a linked fate because of their shared experiences with war and migration participate in consumption through niche markets aimed at diasporic Vietnamese consumers. These shoppers locate themselves inside the hurts of history and the traditions that emanate from them, while at the same time escaping from internal traumas and external negative ascrip­ tions by seeing themselves at the center of a glamorous world of display and c­ onspicuous consumption.

18 George Lipsitz She reveals how the working women who produced clothing under alienating conditions pursued leisure‐time activities that enabled them to exercise and display mastery of the codes of fashion and to imagine themselves as historical agents capable of advancing their own interests. As producers of products but also as con­ sumers of film and fiction these women negotiated the contradictions between c­apitalism’s promises of universal inclusion and working women’s experiences of differentiated exclusion.

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A Companion to Popular Culture by Gary Burns


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